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Measuring your marketing results is one of the most important things you can do for your business.
It is the yardstick that gives you an indication of how healthy or unhealthy your business is across many different areas. It’s your business score–keeping system.
If you don’t have one, you’re operating your business blindfolded. You don’t know whether you're winning or losing. Think of it this way…
How possible is it to beat the world record at 1500m freestyle if you don’t have a timer to time the event and see how fast you swam?
And how easy is it to win a game of Rugby League if you don’t know which team has the highest score?
Downright impossible isn’t it?!
With the right score-keeping in place, you know who the winner is and what score you need to beat. It gives you goals.
So What Can You Measure?
Measuring and recording your results is really only useful if you know what to do next. Make sure to keep an eye out for Part 2 of our series on Lead Generation, coming out next month!
Until then, if you have any questions, contact the YBT team today! You can phone 03 479 3890 or email firstname.lastname@example.org.
So what can you measure?